Personalisation has become an increasingly important feature of customer experience because its cuts through the noise and lets your customers know you are paying attention to them. However it’s important to strike that balance between making customers feel like you are helping them rather than creepily following them. Using data correctly and building creative, innovative campaigns are the key to standing out from the crowd.
Read our latest whitepaper to discover how Netflix, Amazon, Alibaba, Tokio Marine Life Insurance and Coca-Cola have used personalisation to generate ROI.
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