How to take more of a customer-centred approach to designing service and driving end-to-end optimisation in the customer journey, making sure key learnings are leveraged through every single interaction to reduce friction.
Customer service leaders today face mounting pressure to do more with less, creating leaner models that scale without compromising quality. While year-on-year cost reduction may offer short-term relief, building long-term resilience means reimagining service frameworks that balance operational efficiency with customer expectations. Sustainable strategies, smart investment and the right human-tech synergy can drive lasting impact.
As AI becomes a core part of service delivery, performance metrics must evolve. We’ll explore how to adapt classic KPIs for both human and AI agents and whether behavioural metrics can (or should) apply to machines.
Your CX approach is as good as the teams working to deliver it. By embedding customer-centricity at the core of your teams’ motivations, your leaders’ ethos and your strategies is essential for effectively and efficiently delivering CX which drives both customer satisfaction and commercial results.
In today’s customer-centric organisations, every function plays a role in shaping experience. However, with increasingly complex systems, tools, and team structures, delivering seamless service can be hindered by internal complexity. This session explores how simplifying processes and empowering teams can unlock scalable, high-impact experiences.