Personalisation Best Practices from Accor Hotels

At the Customer Experience Exchange for Europe Mike Havard, Director of Ember Services, hosted a panel discussion on personalising the customer experience. He was joined by Mariana Machado, Customer Behaviour Director at Accor Hotels, and Lauren Stewart, Marketing Director EMEA at Conversocial, as they spoke about personalisation as a key part of the CX strategy and how to deliver results on a global basis. Watch the full panel discussion below. To continue reading this story Click Here