CX TALK: How Philips Engages With Customers on a Human Level

Anouk Vastert is the Global Director Transformation, Marketing & Digital at Philips Consumer Care. In this interview from the Digital Marketing Exchange she discusses:

• Building loyalty within the any time, anywhere, any place principle
• How to engage with customers on a human level in a digital world
• The challenge of undergoing a company-wide culture change
• The changing role of the marketer in a digital world
• Emerging solutions that support the digital marketing industry