Anouk Vastert is the Global Director Transformation, Marketing & Digital at Philips Consumer Care. In this interview from the Digital Marketing Exchange she discusses:
- Building loyalty within the any time, anywhere, any place principle
- How to engage with customers on a human level in a digital world
- The challenge of undergoing a company-wide culture change
- The changing role of the marketer in a digital world
- Emerging solutions that support the digital marketing industry