CX TALK: How Digital-Only Brand TourRadar Boosts Conversions

Carly Hulls is the Head of Community & Customer, Experience at start-up market place TourRadar.

TourRadar is a digital-only business, and at CX Excellence World Carly hosted an insightful presentation around building purchase value through customer ratings and reviews to boost conversion.

She discusses how reviews and feedback are the opportunity for customers to become an advocate for a brand, and why you need to understand the implication of this across the customer journey.