How BBVA Compass Measures and Improves Customer Interactions

Kristin Julbert is the Director Client Experience at BBVA Compass. In an interview at the Customer Experience Exchange for Financial Services: US, she spoke about: The challenges of measuring and improving the quality of customer interactions The elements of a great metrics strategy to turn insights into action The role of digital in a consumer-driven market Personalisation vs automation The evolving customer experience landscape Watch the full interview below. To continue reading this story Click Here