Customers aren't the only ones frequently changing brands and companies, sport fans switch teams too.
June announces a bumper season of high-profile sporting events; from Wimbledon and Royal Ascot in the UK to the Tour the France on the Continent and the US Open across the pond, which means that it is the perfect time for CX Network to shine a spotlight on customer experience and marketing within the sports industry.
Research has shown that nearly a third of sports fans have changed favourite teams in just a single year. Not a great track record when the aim of the marketing and customer experience teams is to create long-lasting relationships and brand advocates.
SEE ALSO: Building Brand Loyalty Through Rewards and Engagement
The attached infographic (preview below) highlights the importance of a solid fan engagement strategy - all year-around.