Content

About

Ali Bouhouch of Sephora on automation and customer centricity

Seth Adler | 02/12/2019

EPISODE OVERVIEW:

In this episode of the CX Network podcast, Ali Bouhouch, CTO & VP of Enterprise Architecture – Sephora, joins us to share the importance of colleagues understanding how to properly implement robotic process automation (RPA).

Being (and staying) customer centric

"[Successful enterprises] understand that technology is a key component of that equation and they understand that, at the end of the day, we can only succeed when we keep the customer at the center of all the things we do; everything from the technologies we select to how we design and how we deliver those solutions.”

Learn more by listening to the podcast today:

Upcoming Events


CX Retail UK Exchange

7-8 July 2025
Hilton Syon Park, London
Register Now | View Agenda | Learn More


Customer Contact Week Asia 2025

September 02 - 05, 2025
Grand Copthorne Waterfront Singapore
Register Now | View Agenda | Learn More


CX Travel and Hospitality Exchange

8 - 9 September 2025
Hilton Syon Park, London
Register Now | View Agenda | Learn More

MORE EVENTS