Digital experience design acts as the blueprint for the online experiences a company delivers to customers.
To build this framework, experience designers collaborate with many parts of a business – including the likes of e-commerce teams, marketers, product leads and more. In global organizations this coordination takes place across time zones while navigating various local cultures.
Customer experience (CX) teams then face the task of ensuring these various perspectives combine to create the consistent and engaging digital experiences customers crave.
For many of today’s CX leaders, design systems are proving crucial to ensuring digital experience decisions are in-sync with customer needs and generate strong business benefits.
Did you know? 65 per cent of companies had a design system in 2020, which grew by 15-per cent from 2019.
Download this report to:
- Build a comprehensive design system or improve the one you have.
- Conduct user research that reveals how to deliver customer value through digital experiences.
- Address the common digital accessibility barriers that customers struggle with.
- Access a design system checklist for customer-centric digital experiences.
Did you know? 77 per cent of companies used their design system more in 2020 than the previous year.
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