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The Key to Effective Customer Journey Mapping

Ramya Nair | 05/24/2016

 

Stine Ringvig Marsal is the Service Excellence Director at Copenhagen Airports. At the recent CX Excellence World conference in Paris she spoke to CX Network about:

  • Not only listening to the VOC but also to the VOE (the voice of the employee)
  • The key to effective customer journey mapping
  • How to build a true customer-centric organizational culture

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