CX TALK: Manulife on Personalisation vs Automation

Jeronimo De Miguel is the VP, Branding & Creative at Manulife. In an interview at the Customer Experience Exchange for Financial Services: US he spoke about:Creating a brand image that delights customers in an industry that struggles with trust buildingHow to develop employee brand-ambassadorsThe opportunities and challenges within personalisation vs automationThe changing customer experience landscape in North AmericaWatch his full interview below. To continue reading this story Click Here