Content

About

CX TALK: How Can You Simplify the Customer Experience?

Zarina de Ruiter | 08/11/2016


At this interactive panel discussion from the CEM Telecoms Global Summit in London, Amanda Hutton, VP Customer Experience & Delivery at Optus, and Sachin Kumar Das, Vice President (National Head) CX Mobility Operations at Aircel, talk about what CX leaders can stop doing to simplify the experience and make gains. Audience suggestions include:

  • Cut down on the number of KPIs
  • Streamline the direct messaging to the customers
  • Eliminate retail experiences that don’t happen online
  • Stop the hard sale online, service customers first and listen to them

Watch the full video below to learn more.

Upcoming Events


CX BFSI USA Exchange (West)

June 1-2, 2026
The Camby, Phoenix, USA
Register Now | View Agenda | Learn More


CX Asia Week 2026

16 - 19 June 2026
Amara Sentosa, Singapore
Register Now | View Agenda | Learn More

MORE EVENTS