An infographic tackling the challenge of turning an acquisition into a life-long customer.
Building brand loyalty is imperative for a long-term customer experience strategy. According to Gartner research, 80 per cent of a company’s revenue comes from just 20 per cent of its customers; the loyal ones.
SEE ALSO: How the NFL Takes Loyalty and Brand Advocacy to a New Level With Fan Engagement
But once you’ve implemented a successful acquisition strategy, how do you turn those new customers into life-long loyalists?
The attached infographic (preview below) highlights the importance of following up with relevant communication.
