This report uncovers the current CEM challenges and trends affecting some of the biggest companies operating in Asia today.
Companies across Asia are waking up to the importance of providing consistent customer experiences. However, making this a reality is easier said than done.
To discover what these companies are planning for the short to mid-term, we have analysed the findings from our latest survey conducted with the attendees for our upcoming event, The Customer Experience Management Summit Asia 2015.
SEE ALSO: A Snapshot of Customer Experience Management in Asia
Download this report to discover the current CEM challenges and trends affecting some of the biggest companies operating in Asia today, including McDonald's, Lux, Accor, TripAdvisor, Asia Miles, Arab Bank and Philips.
Topics covered include:
- Driving factors to improve CEM
- The top challenges or improvement areas regarding CEM
- The current use of social media
- Top trends affecting CEM over the next two years