Customer experience strategy
EPISODE OVERVIEW:
Greg Marion, VP Enterprise Senior Strategy Officer at USAA joins Seth for this week’s podcast to delve into the importance of adding value within the customer experience.
Greg discusses having a growth mindset which constantly innovates on the current state of play.
"We know what the interaction points are, but do we really fully understand how we're going to be different and when?..
“So this is setting the vision and the future for the customer experience. Sometimes you have an experience that you're incrementally making better. You realize you have to rejuvenate and restart. Sometimes it's a new experience that you're just starting."