Jean-Paul Jansen is the Global Marketing Director & e-Business Leader Prestige at Procter & Gamble. In an interview at the Digital Marketing Exchange he spoke about:
- How to optimise the customer experience across all platforms, including digital
- The hurdles of going digital and how to overcome these
- How digital helps to connect resources to the right consumer journey
- The role of digital marketing in shaping CX strategies
- Why you’ll be successful if you put the consumer first
Watch the full interview below.