CX TALK: Procter & Gamble on Why Being Consumer-Centric is Key

Jean-Paul Jansen is the Global Marketing Director & e-Business Leader Prestige at Procter & Gamble. In an interview at the Digital Marketing Exchange he spoke about:

• How to optimise the customer experience across all platforms, including digital
• The hurdles of going digital and how to overcome these
• How digital helps to connect resources to the right consumer journey
• The role of digital marketing in shaping CX strategies
• Why you’ll be successful if you put the consumer first

Watch the full interview below.