CX TALK: Digital Transformation Insights From Philips

Vijay Solanki is the Senior Director – Digital Innovation at Philips. In his presentation at the Digital Marketing Exchange he spoke about: 1) Digital innovation: what it is, why it’s important, why you need to do it, and why you need to do more of it 2) Digital transformation: for any element of digital to happens, especially in traditional companies, you need this transformative change 3) Examples of digital innovations within Philips itself Watch his full presentation below. To continue reading this story Click Here