Customer insight – A Luxury or the Key to a Competitive Edge?

Watch our interview with Cassy Ramsey, Chief Operating Officer Alpha Card, at the Customer Experience Exchange for Financial Services, where she tells us all about customer experience, including customer insight, delivering a great customer journey and customer engagement. Customer insight - a luxury or the key to a competitive edge? I think in today's environment you have to be where your customers are, so customer insight is definitely something that's required and defini... To continue reading this story Click Here