Premier Farnell identified a shift in marketplace behaviour - their customers were migrating to the web to perform research and buy products.
See how Premier Farnell created a one-stop, unbiased global online resource for design engineers around the world to research and buy products, collaborate, and confer in an easy-to-use social networking environment.
Download the case study to find out:
- How Premier Farnell used Social Business to support their strategy to decommission the competition and accelerate the sales cycle
- How they are connecting directly with engineers online to influence product decisions and drive visits to convert to transactions
- How they have been able to accelerate business growth and drive market leadership with a customer community
