An infographic highlighting the importance of digitalising your customer experience strategy.
Digital is a hot topic within customer experience and marketing at the moment, with Millennials - the largest generation in history and the first true digital generation - becoming a more prominent part of the consumer market with each passing day.
SEE ALSO: How a Digital Mindset Has Created Positive Brand Engagement for Direct Line Group
Yet there seems to be a disconnect between the need for digital and the actual implementation of the corresponding processes. The attached infographic (preview below) shows why there needs to be a change within the industry and a true focus on going digital.
