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5 Staggering Stats About Why Social Media is Important for Customer Experience

Zarina de Ruiter | 04/09/2015

Why you should be looking at social media as the future of customer experience.

Recent research found that 85 per cent of Chief Marketing Officers want to make social media more central to their organisations, which indicates that it isn’t a prominent part of their CX strategy yet.

Here are 5 reasons why you should be looking at social media as the future of customer experience.

Giving the customer a choice of channels is key:



Providing helpful information can increase sales:



You have to respond quickly though:



No response at all may even lead to a loss of current customers:



So tune into social channels to increase your customer experience and profitability:

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