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Marketing
Contributor: Ernan Roman
Posted: 04/10/2017
Experiences Not Channels to Engage with Customers
Marketing expert and blogger Ernan Roman discusses why omni-channel is an important part of the overall customer experience, but that contact channels aren’t the end goal: an excellent experience is. “You can’t have your channels competing against one another… The goal is to get your organisation as a whole to work toward overall revenue optimisat Full Article »
Posted: 04/20/2017
CX TALK: How Monarch Bank’s Employees Become Brand Icons
Nancy Porter is the SVP, Marketing & Sales at Monarch Bank. In an interview at the Customer Experience Exchange for Financial Services: US she spoke about:The importance of culture and how they make sure employees are their walking and talking brand iconsThe most important aspects of a CX strategyWhy training, marketing & sales are under on Full Video »
Contributor: Zarina de Ruiter
Posted: 10/04/2015
Podcast interview with James Frost, CMO of Worldpay UK, about the importance of data as part of a CX strategy and the trends that will define the industry in 2016. James Frost is the CMO of Worldpay UK, where he is responsible for the development and management of all marketing across the UK and Ireland – from sole traders to the largest Full Podcast »
Contributor: Zarina de Ruiter
Posted: 05/25/2016
Digitla Marketing
There’s no denying that we live in a digitally-focused world. Internet traffic has increased fivefold in the last five years alone and is set to double again by 2019, and by 2020 Millennials are predicted to spend $1.4 trillion annually (a third of all retail sales). As Millennials are the first true digital generation, to receive just a nugget of Full Whitepaper »