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Marketing
Contributor: Mark Middlebrook
Posted: 11/30/2016
Customer Engagement Email Marketing Automation
When a customer becomes a client for the first time after buying a product or service, many companies neglect to establish ongoing touch points within the first 90-180 days. Email marketing automation can help setup and run multiple common and sophisticated conversations with the client in order to keep them engaged with the company or sales person Full Article »
Posted: 11/15/2016
eBay Media Mix Modelling Strategy
Mike de Halpert is the Global Head of Strategic Analytics of eBay. In this presentation from the Digital Marketing Exchange in London, he discusses eBay’s media mix modelling (MMM) strategy and how it ties into digital marketing. Watch his full session below. Full Video »
Contributor: Zarina de Ruiter
Posted: 10/04/2015
CX Leaders
Podcast interview with James Frost, CMO of Worldpay UK, about the importance of data as part of a CX strategy and the trends that will define the industry in 2016. James Frost is the CMO of Worldpay UK, where he is responsible for the development and management of all marketing across the UK and Ireland – from sole traders to the largest Full Podcast »
Contributor: Zarina de Ruiter
Posted: 05/25/2016
Digitla Marketing
There’s no denying that we live in a digitally-focused world. Internet traffic has increased fivefold in the last five years alone and is set to double again by 2019, and by 2020 Millennials are predicted to spend $1.4 trillion annually (a third of all retail sales). As Millennials are the first true digital generation, to receive just a nugget of Full Whitepaper »