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Marketing
Contributor: Sarah Lattouf
Posted: 02/13/2017
Customer Experience Social Media Marketing
Social media has swiftly become one of the prime customer touch-points, continuously sculpting and shaping customer experiences. The development of social media over the past years has revolutionised customer experience, leading to the re-birth of more informed customers. Consumers are faced by an abundance of purchasing decisions and chaotic buyin Full Article »
Posted: 02/21/2017
Intercontinental Hotel Group Brand Consistency
Tim Genovese is the Vide President Guest Experience and Brand Consistency & Quality at Intercontinental Hotels Group. At the Executive Customer Contact Exchange US he held an insightful presentation around creating and maintaining brand consistency, especially when you’re managing multiple brand. Watch the full presentation below. Full Video »
Contributor: Zarina de Ruiter
Posted: 10/04/2015
Podcast interview with James Frost, CMO of Worldpay UK, about the importance of data as part of a CX strategy and the trends that will define the industry in 2016. James Frost is the CMO of Worldpay UK, where he is responsible for the development and management of all marketing across the UK and Ireland – from sole traders to the largest Full Podcast »
Contributor: Zarina de Ruiter
Posted: 05/25/2016
Digitla Marketing
There’s no denying that we live in a digitally-focused world. Internet traffic has increased fivefold in the last five years alone and is set to double again by 2019, and by 2020 Millennials are predicted to spend $1.4 trillion annually (a third of all retail sales). As Millennials are the first true digital generation, to receive just a nugget of Full Whitepaper »