Contributor: Shay Khosrowshahi
Posted: 10/17/2016
Changing Customer Expectations Redefined Branding in the Digital Age
The rise and growth of digital has had a major impact on CX. The positive or negative experience customers receive across multiple touch points is what now defines an organisation’s brand. Previously, traditional advertising such as TV broadcasts and newspaper listings consisted of a one-way communication where a company would enforce their brand’ Full Article »
Contributor: Tania Silva-Jones
Posted: 10/18/2016
Philips Customers Human Level Digital World
Anouk Vastert is the Global Director Transformation, Marketing & Digital at Philips Consumer Care. In this interview from the Digital Marketing Exchange she discusses:Building loyalty within the any time, anywhere, any place principleHow to engage with customers on a human level in a digital worldThe challenge of undergoing a company-wide cultu Full Video »
Contributor: Zarina de Ruiter
Posted: 10/04/2015
CX Leaders
Podcast interview with James Frost, CMO of Worldpay UK, about the importance of data as part of a CX strategy and the trends that will define the industry in 2016. James Frost is the CMO of Worldpay UK, where he is responsible for the development and management of all marketing across the UK and Ireland – from sole traders to the largest Full Podcast »
Contributor: Zarina de Ruiter
Posted: 05/25/2016
Digitla Marketing
There’s no denying that we live in a digitally-focused world. Internet traffic has increased fivefold in the last five years alone and is set to double again by 2019, and by 2020 Millennials are predicted to spend $1.4 trillion annually (a third of all retail sales). As Millennials are the first true digital generation, to receive just a nugget of Full Whitepaper »