Contributor: Nick Rudd
Posted: 09/14/2016
Data Privacy Insights-Driven Customer Experience
Customer experience and marketing are increasingly becoming a data science. As the face-to-face interactions customers once had with brands becomes increasingly digital, data and how is the insights derived from this are being used have become critical to the future growth of brands across the world. In a landscape saturated with offers, adverts, Full Article »
Contributor: Tania Silva-Jones
Posted: 09/02/2016
Standard Life Customer Insight and Analytics Best Practices
Stephen Ingledew is the Managing Director, Customers and Marketing at Standard Life. In an interview at the Customer Experience Exchange for Financial Services, he spoke about:How to create great multi-channel experiences Key ways to engage with customers in a relevant wayEmpowering the customer insight and analytics teamsBest practices when workin Full Video »
Contributor: Zarina de Ruiter
Posted: 10/04/2015
CX Leaders
Podcast interview with James Frost, CMO of Worldpay UK, about the importance of data as part of a CX strategy and the trends that will define the industry in 2016. James Frost is the CMO of Worldpay UK, where he is responsible for the development and management of all marketing across the UK and Ireland – from sole traders to the largest Full Podcast »