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Insight
Contributor: Mike Ashton
Posted: 12/19/2016
Customer Experience Transition:  Turning Data Into Action
Customer experience expert Mike Ashton shares 5 practical and proven suggestions on how to harness customer data to transform customer experience and avoid vital insight slipping through the cracks. Companies invest heavily to measure customer reaction to the service experience they deliver and frequently obsess over the results. Yet in so many c Full Article »
Contributor: Tania Silva-Jones
Posted: 09/02/2016
Standard Life Customer Insight and Analytics Best Practices
Stephen Ingledew is the Managing Director, Customers and Marketing at Standard Life. In an interview at the Customer Experience Exchange for Financial Services, he spoke about:How to create great multi-channel experiences Key ways to engage with customers in a relevant wayEmpowering the customer insight and analytics teamsBest practices when workin Full Video »
Contributor: Zarina de Ruiter
Posted: 10/04/2015
CX Leaders
Podcast interview with James Frost, CMO of Worldpay UK, about the importance of data as part of a CX strategy and the trends that will define the industry in 2016. James Frost is the CMO of Worldpay UK, where he is responsible for the development and management of all marketing across the UK and Ireland – from sole traders to the largest Full Podcast »