CX TALK: How the Global CIO of Specsavers Creates a Customer-Centric Digital Organisation

Contributor:Zarina de Ruiter
Posted: 04/01/2016

Phil Pavitt, Global Chief Information Officer (CIO) of Specsavers, spoke at the Digital Transformation+ conference in London about how he has helped large organisations with legacy engines go digital. Highlighting examples from his own experience, he explains why digital needs to be the default DNA of any organisation and the importance of cross-functional relationships. He also answers questions such as:

  • Does it [the digital strategy] get the basics right?
  • How do you get started on digital?
  • How do you design digital? Is it around the customer experience? Or getting better data?
  • What are the common issues? Do you understand them?

For more insights from Digital Transformation+, also have a look at:

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Contributor: Zarina de Ruiter