Contributor: Mike Ashton
Posted: 10/10/2016
Brand Management Digital Marketing
Customer experience expert Mike Ashton discusses the key steps to drive successful brand management in a rapidly changing landscape. Much is made of the impact of digital disruption on the role, relevance and value of brands, with some even suggesting that brands are drowning in a whirlpool of digital channels, social media and online intermediari Full Article »
Contributor: Tania Silva-Jones
Posted: 10/18/2016
Philips Customers Human Level Digital World
Anouk Vastert is the Global Director Transformation, Marketing & Digital at Philips Consumer Care. In this interview from the Digital Marketing Exchange she discusses:Building loyalty within the any time, anywhere, any place principleHow to engage with customers on a human level in a digital worldThe challenge of undergoing a company-wide cultu Full Video »
Contributor: Zarina de Ruiter
Posted: 11/22/2015
CX Leaders
Interview with the Retail Director at Artisan du Chocolat about their customer experience strategy, the key to employee and customer retention and how they’re delivering a consistent customer service during the busiest time on the retail calendar. Danny Andrea is the Retail Director for Artisan du Chocolat, where she is responsible for all the in- Full Podcast »
Posted: 09/05/2016
Multi-Channel Connecting Customers to a Deeper Conversation
How to communicate through multiple channels for greater engagement and retention. In our digital age there has been a lot of talk about the importance of engaging with your customers on their preferred communication channel. But there has also been limited clarity on how to proceed in a way that both simplifies your efforts and best leverages your Full Whitepaper »