Transforming CX within a financial institution requires more than just a great idea-it demands strategic buy-in from leadership and alignment across departments with competing priorities.
Join this interactive, workshop-style session designed for leaders determined to drive change that genuinely serves their customers. Discover what it takes to unite people behind CX-led transformation - from winning executive buy-in to embedding customer-centric collaboration across the organisation.
Operating in a highly regulated environment, BFSI organisations must not only meet compliance requirements but also demonstrate due diligence and a deep understanding of their evolving customer bases. The question is - how can you stay attuned to changing customer circumstances, gather the necessary information to remain compliant and strengthen relationships at the same time?
Discover how Lloyds is developing a new digital journey designed to achieve exactly that - combining compliance-friendly innovation with stronger customer connection and greater operational efficiency. Learn to embed self-serve experiences into customer journeys to simplify processes and drive better outcomes for customers & KYC. Gain insight on:
With consumer preference for digital self-service, the real differentiator for brand perception emerges in moments of crisis and complexity - when customers need human connection most. Yet simply hiring & building in human-touchpoints across
customer journeys doesn’t guarantee empathy - it requires deliberate training, design and investment to create confidence and value for both customer and business. Leeds Building Society will share their thoughtful approach to address:
• How to embed empathy into hiring, training, and career development strategies so colleagues are equipped to resonate with customers (even without lived experience)
• How to address internal objections by showing that empathy-led service reduces cost-to-serve and builds customer lifetime value
• Better identifying which services most require empathy and control and how to design training pilots that dial up the human advantage where it matters most
Customer expectations today are shaped by every experience they have and as customers grow accustomed to frictionless and personalised services in other sectors - What can BFSI leadership learn from brands and industries setting the bar for effortless experience?
It’s time to rethink what’s measured, how products are built and how culture supports great customer outcomes. Led by Preethi Gopinathan, Chief Product Officer at AXA UK, drawing on experience at both Spotify & Expedia, attendees can
learn:
With the inherent complexity of insurance products and the communication requirements insurers must meet, this contradicts customer preference for simple, easy-to-understand communication. How can insurers make their messaging more straightforward and deliver it in a way that truly supports
better customer outcomes? And how can communication be better tailored to reflect where customers are in their individual journeys? This session will foster cross-learning among insurers to explore the opportunities behind creating more sophisticated yet customer-centric communication strategies.
• Benchmark how communication approaches are being tailored to enhance customer experience.
• Discuss how to overcome complexities across large supplier networks to identify where simplification and consistency can be achieved - and felt - by customers.
• Explore how to ensure compliance while still delivering effective, relevant communications that meet customers where they are in their journey.
This interactive session invites participants to reflect on the ideas, challenges, and questions sparked over the past two days. Together, we’ll explore what insights will shape your next CX priorities and what actions you’ll take back to your organisation to drive real change.
The best competitive intel you're ever going to get - Listen & learn how to turn insight into action.