Surina Somal

Surina Somal

Director, Everyday Banking & Business Banking Products TSB
Surina Somal

Day Two

9:55 AM TRANSFORMATION THINK TANK - How to Drive CX-Led Change & Build Customer-Centric Cultures

Transforming CX within a financial institution requires more than just a great idea-it demands strategic buy-in from leadership and alignment across departments with competing priorities.

Join this interactive, workshop-style session designed for leaders determined to drive change that genuinely serves their customers. Discover what it takes to unite people behind CX-led transformation - from winning executive buy-in to embedding customer-centric collaboration across the organisation.


  • Unpack what C-level leaders truly need to see to back CX-led transformation and embed customer-centricity into strategy.
  • Exchange experiences on what works (and what doesn’t) when scaling CX-driven change across business units.
  • Identify practical approaches to unite leadership and internal stakeholders around the customer agenda.
  • •Develop the critical leadership skillset needed to influence, inspire and sustain customer-focussed transformation

Check out the incredible speaker line-up to see who will be joining Surina.

Download The Latest Agenda