Asia’s #1 Expo For All Industry Leaders Impacting Their Customer Journeys’ Lifecycle & Ecosystem
25 - 26 March, 2025
| Singapore
Mobile Marketing Theatre 30 March 2023
9:30 am - 10:30 am
Registration
10:30 am - 10:35 am
Welcome & Housekeeping Address
10:35 am - 10:40 am
Chairperson Opening Address
10:40 am - 11:40 am
Fireside Chat: The Art of Mobile: Engaging Customers on the Go!
11:40 am - 12:20 pm
Fireside Chat: Optimising Mobile Channels to Drive Leads and Sales for your B2B Business Line
12:20 pm - 1:30 pm
Lunch & Networking Break
· How mobile has transformed the way consumers shop
· Engaging consumers in a mobile-first Southeast Asia
· Shoppertainment: Powering the future of commerce with TikTok
· Winning consumers in the new era of commerce
1:30 pm - 2:00 pm
Driving Shoppertainment amongst Mobile-First Consumers in Southeast Asia
- How mobile has transformed the way consumers shop
- Engaging consumers in a mobile-first Southeast Asia
- Shoppertainment: Powering the future of commerce with TikTok
- Winning consumers in the new era of commerce
2:00 pm - 2:30 pm
The 101 on Marketing Sustainability Online - Virtual Live
· Learning sustainability messaging, history and learnings
· Overcoming challenges in communicating sustainability
· Building a sustainable brand in Singapore – A case study
2:30 pm - 3:00 pm
Fireside Chat: A Guide to Maximising ROI Through Performance Marketing
· Understanding performance marketing: definition and key metrics
· Building a data-driven performance marketing strategy
· Best practices for measuring and optimising campaign performance
