Asia’s #1 Expo For All Industry Leaders Impacting Their Customer Journeys’ Lifecycle & Ecosystem
25 - 26 March, 2025
| Singapore
The CX Metaverse Theatre 29 March 2023
9:30 am - 10:30 am
Registration
10:30 am - 10:35 am
Welcome & Housekeeping Address
10:35 am - 10:40 am
Chairperson Opening Address
10:40 am - 11:10 am
Delighting Next Gen Customers in a Digital-First Economy
Novelship, founded in 2018, is an online marketplace for limited-edition sneakers, streetwear and collectibles from brands such as Nike, Air Jordan, Yeezy, Supreme and Kaws. The platform covers Asia, Australia and New Zealand Market. Novelship's platform also supports cryptocurrencies payment for Bitcoin, Ethereum and USD Tether for “buy now” transactions, is also exploring metaverse integration and brand partnerships in the retail space. Hear from this ‘born in cloud’ company on delighting Next Gen customers in a digital-first world.
- Exploring exciting metaverse integration and brand partnerships in the retail space
- Reaching Gen Z clientele who may not have access to credit cards and require greater payment flexibility
- Achieving the greatest positive impact in delivering an unforgettable experience for Next Gen customers
11:10 am - 11:50 am
Panel Discussion: Exploring Disruptive Technologies to Improve Brand Engagement and Loyalty
- Considering the Metaverse in personalising customer experiences and improving brand interactions.
- Integration of AR/VR and gamification techniques to enhance brand storytelling and customer engagement.
- Increasing transparency and build trust with customers, promoting brand loyalty
11:50 am - 12:20 pm
Fire-Side Chat: Harnessing the Power of Metaverse Gamification in Customer Experience and Connection Strategies
- Comparing the current gamification strategies and how they can be applied to the Metaverse
- Learning from Esports for gamification - The next wave of brand assets
- Discussing best practices when it comes to using gamification to engage with your customers
12:20 pm - 12:50 pm
Delighting Customers by Creating Shared Experiences in the Inevitable Metaverse Future
- Understanding the perspective and expectation customers have on the Metaverse to create opportunities
- Transitioning from an individualised world to a world where experiences are shared
- Leveraging your partnership ecosystem to create an applicable business model in the Metaverse
12:50 pm - 1:50 pm
Lunch & Networking Break
2:00 pm - 2:30 pm
A Truly Phygital Metaverse the Focuses on Retail and Commerce for Brands in a Brand New Virtual Economy
- With ECommerce becoming mainstream that empowers brick and mortar stores to go online, a new dawn of retail is emerging, and that is - Virtual Commerce.
- Brands today serves not just customers - but communities who loves their designs and ethos, creating the valuable opportunity for virtual products
- The emergence and challenges ahead
2:30 pm - 3:00 pm
Driving Seamless Interconnections Between the Online and Offline Worlds through the Metaverse
- Identifying a business case to embark on the Metaverse Journey
- Discussing the current limitations to achieve true value through the Metaverse
- Driving seamless online and office experiences through Metaverse
