The Era of Choice

The Era of Choice


4 out of 5 customers prefer to resolve their issues themselves before contacting customer service representatives. With such a preference for self-services, how can brands engage customers while ensuring a consistent customer experience (CX) across all their channels?

In this report, we interviewed 2 CX experts to understand how they use various self-services to improve CX and even create an omnichannel experience! Joint them in a live discussion alongside more CX leaders in the upcoming Next Gen CX Premium Conference (a part of The Customer Show Asia 2023) where they explore the future of customer self-services.


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