· Understanding how brands can create and design self-service channels from evolving from FAQs, social media to bots
· Keeping the conversation immersive and delivering a seamless service experience on the go!
· Identifying the different components in measuring the success of self-service channels and improving based on analysis
· Addressing the rising cost of acquisition and how you can battle this
· Identifying the pain points of customers when purchasing online and how to address them
· Understanding the whole value chain of e-commerce and how you can improve to provide a frictionless experience