Mobile Shoppers & Payments Theatre 30 March 2023

9:30 am - 10:30 am Registration

10:30 am - 10:35 am Welcome & Housekeeping Address

10:35 am - 10:40 am Chairperson Opening Address

10:40 am - 11:20 am Harnessing Self-Service Channels to Empower and Immerse Customers to Deliver Great CX on the Go!

·      Understanding how brands can create and design self-service channels from evolving from FAQs, social media to bots

·      Keeping the conversation immersive and delivering a seamless service experience on the go! 

·      Identifying the different components in measuring the success of self-service channels and improving based on analysis 

11:20 am - 12:00 pm Designing an Intuitive Mobile Shopping and Payment Experience: Key Takeaways for Improving User Engagement

  • Focusing on the needs and preferences of customers to create a easy to navigate interface
  • Simplifying and streamlining interfaces to create an experience even for those who are less tech-savvy.
  • Using visually appealing designs and layouts can help increase user engagement and make the mobile shopping and payment process more enjoyable

12:00 pm - 1:00 pm Lunch & Networking Break

1:00 pm - 1:40 pm Capitalising on the Fast-Growing Mobile E-Commerce opportunity to Provide a More Frictionless and Painless Digital Experience

·      Addressing the rising cost of acquisition and how you can battle this

·      Identifying the pain points of customers when purchasing online and how to address them

·      Understanding the whole value chain of e-commerce and how you can improve to provide a frictionless experience

1:40 pm - 2:20 pm Designing User-Centered Experiences for Business Growth: Lessons from Chinese Super Apps

  • Creating a user-centered ecosystem with Super App UX trends to drive business growth
  • Enhancing the purchasing experience with convenient pre-filled payment options to boost transactions
  • Utilising artificial intelligence for personalised and seamless experiences to captivate users 

2:20 pm - 3:00 pm Fire-Side Chat: Digital Gold Rush: How Cryptocurrency is Revolutionising E-Commerce


3:00 pm - 3:00 pm Chairperson Closing Remarks

3:50 pm - 4:00 pm Grand Prize Draw - Happening here at the Mobile Shoppers & Payments Theatre! Stand a chance to win SG$4000 by visiting Tealium, Aircall and The Customer Asia booths on the Exhibition Floor!