Voice of the Customer (VOC) feedback is one of the most effective resources brands have for determining customer sentiment and how effective their current CX strategy is.

How to drive customer-centricity with VOC and automation follows CXN Live: Voice of the Customer APAC 2022, during which customer experience experts from Mastercard, Citibank, Vodafone and Alibaba shared their insights on Voice of the Customer (VOC) programs and how brands should apply customer insights.

This ebook shares some of the key findings uncovered at the event, including how tools and technologies like artificial intelligence (AI), machine learning (ML) and data analytics can help to automate VOC processes and improve digital experiences.

Download this ebook to uncover:

• What the current state of VOC in CX looks like
• How to 2.0 your customer-centricity with VOC
• How to maintain brand values while automating CX