Asia's #1 Customer Experience
Leaders Platform16 - 19 June 2026 l Amara Sentosa, Singapore
Leaders Platform
Shalini Seneviratne
Marketing Director of Baby and Child Care Kimberly-Clark17 June 2026 | Next Gen Marketing Day 1
12:30 PM From Campaigns to Culture: How to build trust when AI powers Social First Marketing
- Exploring how AI is accelerating social first marketing and how that enables brands to be embedded in culture
- How to use AI to decode social signals in real time, identify emerging cultural moments and respond with relevance at speed
- Understanding where AI‑driven social execution can break down, and how brands can avoid cultural missteps as they scale speed and automation
1:00 PM Panel Discussion | Designing End-to-End Journeys That Remove Friction and Increase Conversion Across Channels
- Mapping behavioural drop-off points that impede progression across digital and physical touchpoints
- Streamlining steps using automation, clearer messaging and optimised UX flows
- Collaborating with product, CX and service teams to ensure journey continuity
- Measuring conversion uplift to prove the value of friction reduction across segments
Check out the incredible speaker line-up to see who will be joining Shalini.
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