Shalini Seneviratne

Shalini Seneviratne

Marketing Director - Baby and Child Care Kimberly-Clark

18 June 2026 | Next Gen Marketing Day 2

2:30 PM Embedding Transparency and Authenticity to Strengthen Trust with the Experience-Led Consumer

• Clarifying data usage, AI involvement and personalisation logic to reduce perceived risk

• Communicating with clarity and honesty during moments where trust is most vulnerable
• Aligning marketing messages with operational reality to avoid expectation gaps
• Tracking trust metrics and sentiment to understand their impact on loyalty and revenue

Check out the incredible speaker line-up to see who will be joining Shalini.

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