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Leaders Platform16 - 19 June 2026 l Amara Sentosa, Singapore
Leaders Platform
Seong Yee Teoh
Head of CRM and Digital Marketing Stashaway18 June 2026 | Main Conference Day 2
4:10 PM Case Study | Building a closed-loop growth system in digital wealth
In digital wealth, effective growth depends on how well acquisition, lifecycle marketing, and media reinforcement work together. This session explores how StashAway has built a closed-loop model in which first-party data informs acquisition, CRM journeys shape progression and repeat engagement, and always-on media presence keeps the brand visible across moments that matter. By linking these elements more deliberately, growth becomes more efficient, more targeted, and more durable.
- Turning first-party data into a stronger acquisition feedback loop
- Using CRM to shape both customer progression and ongoing engagement
- Sustaining visibility across key decision-making moments to keep intent warm and reduce drop-off
- Bringing channel, journey, and customer signals into closer alignment
- Focusing on growth quality, not just growth volume
Check out the incredible speaker line-up to see who will be joining Seong Yee.
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