Michael Dela Cruz

Michael Dela Cruz

Head of CX Strategy e& UAE

19 June 2026 | Post-Conference Focus Day

11:20 AM Case Study | How e& Enabled Organisational to Deliver Customer-Centric Transformation at Scale

  • Embedding customer-centric thinking into leadership behaviours, frontline roles, and day-to-day decision-making
  • Equipping your organisation with the skills, tools, and governance needed to translate CX strategy into consistent execution
  • Driving cross-functional alignment to ensure teams work towards shared customer and business outcomes
  • Demonstrating how organisational enablement contributes to measurable improvements in experience and operational performance 

Check out the incredible speaker line-up to see who will be joining Michael.

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