Asia's #1 Customer Experience
Leaders Platform
16 - 19 June 2026 l Amara Sentosa, Singapore

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Mason Tay

Global Director, Markets Growth TripAdvisor

• Mapping behavioural drop-off points that impede progression across digital and physical touchpoints

• Streamlining steps using automation, clearer messaging and optimised UX flows

• Collaborating with product, CX and service teams to ensure journey continuity

• Measuring conversion uplift to prove the value of friction reduction across segments

Check out the incredible speaker line-up to see who will be joining Mason.