Julien Dahmoun

Julien Dahmoun

Head of Digital Marketing Starhub

17 June 2026 | Main Conference Day 1

12:30 PM Case Study | The Infinity Journey: Harmonizing Digital Performance with Brand Ecosystem Growth

  • How StarHub utilizes data to create a frictionless journey from discovery to subscription across mobile, broadband, and entertainment
  • Mastering strategies for cross-selling and upselling within a diverse ecosystem to drive higher ARPU and long-term customer stickiness.
  • Leveraging AI and real-time analytics to deliver hyper-personalized digital experiences that reduce churn in a hyper-competitive market.
  • Utilising content as a part of digital marketing to turn premium content partnerships into powerful drivers for brand preference and loyalty. 

Check out the incredible speaker line-up to see who will be joining Julien.

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