Asia's #1 Customer Experience
Leaders Platform
16 - 19 June 2026 l Amara Sentosa, Singapore

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Jacky Mak

Brand Marketing Director yuu Rewards Club

• Generating campaign variations aligned to brand guidelines and audience-specific formats

• Testing AI-produced content in-market to validate engagement and ROI before scaling

• Embedding human oversight to maintain authenticity, tone consistency and regulatory compliance

• Developing governance frameworks that prevent misuse and protect brand reputation

Check out the incredible speaker line-up to see who will be joining Jacky.