Asia's #1 Customer Experience
Leaders Platform
16 - 19 June 2026 l Amara Sentosa, Singapore

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Jacky Mak

Brand Marketing Director yuu Rewards Club

• Using customer and transaction data to drive more relevant, personalised loyalty engagement

• Balancing scale with relevance across multiple brands and partners within a coalition ecosystem

• Leveraging emerging tools (including GenAI where appropriate) to improve targeting, content and member engagement

• Measuring the commercial impact of loyalty marketing on retention, frequency and lifetime value

Check out the incredible speaker line-up to see who will be joining Jacky.