Asia's #1 Customer Experience
Leaders Platform
16 - 19 June 2026 l Amara Sentosa, Singapore

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Imran Khan

Regional Insights & Analytics Lead | AMEA Snacks Mars Snacking

From Insights-on-Demand to Data Intelligence System: How the Insights function moved from reactive support to a predictive intelligence system that informs every major brand decision - across Proposition, Place, Price, Pack, Promotion, and Product.
From Insight to Income: The customer decisions this system informed - predicting demand and innovation success, sharpening pricing and pack-price decisions, optimising media investment, identifying moments that matter for occasion-led communication, lifting creative effectiveness, and converting customers at the moment of truth — and how they delivered 15%+ demand growth in one of the most competitive snacking markets.
The Engine Underneath: The 16 AI experiments that powered the transformation across 10+ markets in Asia Pacific, Middle East and Africa, the "better, faster, cheaper" filter that killed 6 and embedded 10 into commercial decisions, and the small, business-savvy team that built it.

Check out the incredible speaker line-up to see who will be joining Imran.