Felicia Cao

Felicia Cao

Head of APAC Contact Centre Operations LEGO Singapore Pte Ltd

18 June 2026 | Main Conference Day 2

2:40 PM Case Study | Empowering the Frontline: How LEGO Turned Its Contact Centre into a Brand Experience Hub

• Repositioning the customer centre as a key brand touchpoint and community builder

• Equipping agents to act as experience ambassadors rather than issue resolvers
• Streamlining workflows and tools to remove friction and elevate empathy
• Embedding continuous learning, creativity, and ownership into service culture

Check out the incredible speaker line-up to see who will be joining Felicia.

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