Asia's #1 Customer Experience
Leaders Platform
16 - 19 June 2026 l Amara Sentosa, Singapore

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Esther Tan

Global Director of Marketing and E-Commerce Plaza Premium Group

• Connecting marketing, e-commerce and on-ground service to deliver a consistent experience from pre-trip planning through post-travel engagement

• Leveraging customer and behavioural intelligence to personalise offers, communications and experiences across digital and physical touchpoints

• Balancing global brand consistency with local market nuance across airports, lounges and partner environments

• Measuring the commercial and experiential impact of experience-led marketing on conversion, loyalty and repeat usage

Check out the incredible speaker line-up to see who will be joining Esther.