Emma Cabochan

Emma Cabochan

Senior Vice President of Legal Services and Head of Data Privacy Asia United Bank

18 June 2026 | Main Conference Day 2

12:00 PM Balancing Personalisation and Privacy: Using Customer Insight Responsibly

  • Understanding what today's customers expect in exchange for their data, and where personalisation starts to feel intrusive rather than valuabl
  • Designing insight strategies that prioritise relevance, transparency and consent, rather than volume or surveillanc
  • Using analytics to identify when personalisation adds value, and when simplicity, consistency or choice matter mor
  • Balancing regulatory requirements, data governance and customer trust while still delivering differentiated experiences at scale 

Check out the incredible speaker line-up to see who will be joining Emma.

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