Asia's #1 Customer Experience
Leaders Platform16 - 19 June 2026 l Amara Sentosa, Singapore
Leaders Platform
David Chung
General Manager Marketing & Customer Relations Trans Eurokars18 June 2026 | Main Conference Day 2
3:10 PM Case Study | Driving Loyalty at Scale: How Data and Personalisation Are Transforming Coalition Marketing into a Growth Engine
- Using customer and transaction data to drive more relevant, personalised loyalty engagement
- Balancing scale with relevance across multiple brands and partners within a coalition ecosystem
- Leveraging emerging tools (including GenAI where appropriate) to improve targeting, content and member engagement
- Measuring the commercial impact of loyalty marketing on retention, frequency and lifetime value
Check out the incredible speaker line-up to see who will be joining David.
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