Asia's #1 Customer Experience
Leaders Platform16 - 19 June 2026 l Amara Sentosa, Singapore
Leaders Platform
Chanelle Wang
Head of Experience Marketing for East Asia Schneider Electric USA Inc18 June 2026 | Main Conference Day 2
4:40 PM Designing Personalisation at Scale Without Adding Complexity
- Identifying where personalisation truly adds value across the end-to-end attendee journey, and where it is often over-engineered
- Using data, AI, and journey design to create relevant, meaningful experiences without multiplying content or operational effort
- Balancing scale and simplicity when delivering personalised touchpoints across registration, content, networking, and post-event engagement
- Applying practical frameworks and real-world approaches to deliver high-impact personalisation without requiring major major technology investment
Check out the incredible speaker line-up to see who will be joining Chanelle.
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