Asia's #1 Customer Experience
Leaders Platform
16 - 19 June 2026 l Amara Sentosa, Singapore

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Catherine Santamaria

Chief Customer and Marketing Officer Bank of the Philllipine Islands (BPI)

• Examining how CX transformation is evolving from technology enablement to enterprise-wide accountability

• Discussing the operational realities of integrating AI and automation while maintaining service quality and empathy

• Debating how economic pressures, regulatory shifts, and workforce evolution are reshaping delivery models across Asia

• Highlighting what leading organisations are doing differently to embed customer-centric thinking across business strategy, operations, and culture

Exploring how BPI is embedding customer experience as a core strategic capability across the enterprise.

• Building executive alignment to drive consistent CX ownership across business units

• Integrating marketing, data and service design to unify customer insight and execution

• Using measurement frameworks to prove CX impact on trust, retention and growth

• Sustaining transformation in a highly regulated, multi-market environment

Check out the incredible speaker line-up to see who will be joining Catherine.