Asia's #1 Customer Experience
Leaders Platform16 - 19 June 2026 l Amara Sentosa, Singapore
Leaders Platform
Anurag Bhargava
Area Marketing Director for Asia Pacific, Core Diagnostics Abbott Laboratories18 June 2026 | Main Conference Day 2
4:40 PM Proving Marketing Impact in Long-Term B2B Partnerships
- Demonstrating how marketing contributes to measurable business outcomes beyond awareness in complex, high-consideration environments
- Linking diagnostic, operational, and customer KPIs to broader organisational value for stakeholders across the business
- Using pre- and post-implementation measurement frameworks to quantify impact and strengthen long-term customer relationships
- Aligning marketing, sales, and customer teams to communicate value consistently throughout multi-year contracts
Check out the incredible speaker line-up to see who will be joining Anurag.
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