Andrew Hill

Andrew Hill

Snr Dir Digital Coca-Cola

17 June 2026 | Next Gen Marketing Day 1

1:30 PM Panel discussion | Accelerating Creative Execution and Iteration Using GenAI Without Compromising Brand Trust

• Generating campaign variations aligned to brand guidelines and audience-specific formats

• Testing AI-produced content in-market to validate engagement and ROI before scaling
• Embedding human oversight to maintain authenticity, tone consistency and regulatory compliance
• Developing governance frameworks that prevent misuse and protect brand reputation

Check out the incredible speaker line-up to see who will be joining Andrew.

Download The Latest Agenda