Adelise Ashdown

Adelise Ashdown

Global Head of Marketing JLL

18 June 2026 | Next Gen Marketing Day 2

10:40 AM Panel Discussion | Enhancing Real-Time Customer Support Journeys Through Marketing–CX Alignment

• Bridging marketing and service teams to ensure consistent messaging from acquisition to resolution

• Deploying proactive communication to pre-empt issues, reduce inbound enquiries and improve outcomes
• Embedding feedback loops to refine journey moments with the highest emotional impact
• Quantifying the impact of reduced friction on satisfaction, NPS and repeat purchase

Check out the incredible speaker line-up to see who will be joining Adelise.

Download The Latest Agenda