Melissa Zimyeski

Vice President of Product Tegna Inc

Day 1 (24 February)

4:55 PM PRESENTATION: Closing the Gap Between Tech Activation & Customer Value to Maximize ROI

In an era where tech continues to evolve at breakneck speed, it's no secret that most initiatives fail, with 40% facing imminent cancellation.

So, how can leaders move beyond pilots and transform technology investments into meaningful customer and commercial outcomes, backed by the board?

• How can brands narrow the scope of shortlisted tech to prioritize high impact use cases to solve the biggest challenge first?

• Closing the capability-deployment verification gap to ensure systems perform beyond isolated pilots

• Leading your organization away from continuous piloting into more intentional tech implementation by identifying key areas where tech can improve customer outcomes

• Embedding continuous validation to ensure investments continue to deliver value as customer needs and business priorities evolve

Check out the incredible speaker line-up to see who will be joining Melissa.

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