Lisa Griffin

Chief Consumer Officer University Hospitals

Day 1 (24 February)

11:35 AM PANEL DISCUSSION: Connecting the Dots - Turning Fragmented Data into Better Decision-Making

Every platform you work with knows something, but none of them know everything. Every CX leader understands the frustration when disconnected systems and channel-specific optimization leave teams with conflicting insights instead of a complete picture.

How do you consolidate the data to create a single source of truth? And how do you connect the dots across your ecosystem to enable more confident decision-making and provide customer service teams with complete sets of information?

• How have leading organizations broken down data silos without overhauling their entire technology stack?

• What can you do to move beyond channel-specific optimization to create a more connected view of the end-to-end customer journey rather than individual touchpoints?

• Connecting the domains of customer, product, location and asset data to prevent conflicting insights

• Building cross-functional trust in your new single source of truth

Check out the incredible speaker line-up to see who will be joining Lisa.

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